louisajames

Archive for November, 2011|Monthly archive page

MEDIA THEORY, DVD AND COMPOSITING ASSIGNMENT 3: Major Project Final Blog

In Uncategorized on November 10, 2011 at 10:58 am

‘ALPINE’ by Louisa James (2305925)

Synopsis:

Opening for The Jezabels, Melbourne indie pop sextet ALPINE embark on one of the most talked about Australian tours of 2011. Seen through the eyes of co-lead vocalist Lou James, she offers a glimpse of ALPINE through their experiences of this tour; on the road as individuals, friends and performers.

The processes taken to create this sequence were taken in the following steps:

1. Original footage that I shot from the camera (SONY HD Handycam 12.0 megapixels) was imported into iMovie and then imported into Adobe Premiere. In Adobe Premiere, the footage was edited together into the 1 minute and 30 second sequence. I applied a fade in at the beginning and a fade out at the end. In a few scenes I increased the speed by 150%. All this was required in my pre production stage in order to begin postproduction within Adobe After Effects.

2. The song ‘Villages’ which is being used is owned by my band ALPINE and therefore can be used for this assignment without concern for copyright. ‘Villages’ was imported into Adobe Audition. I edited the song to fit the 1min and 30 sec time frame of footage. I added in a fade in and fade out at the beginning and end of the song. On a multi-track, I imported the voice over recordings of band members, which I had recorded on the program Garage band. I had exported the footage from Adobe Premiere into a Quicktime file, which I could then watch and refer back to when adjusting the levels in Adobe Audition.  I noted the exact time where I would need to adjust levels of fade in and fade-outs of the existing audio in the Quicktime file. In addition, I also worked out where the new voice-overs should be placed within the song and again adjusted the levels. The song was then exported as a mp3.

3. In Adobe After Effects I created folders so that each aspect was organized appropriately. Folders names included ‘music’, ‘map animation’, ‘footage’ and ‘title animation’ and ‘titles’. I then imported the Quicktime file. I wanted to apply different effects to different sections of the footage. In order to do this I split the footage using the Ctl Shift D shortcut. To keep an overall feel throughout the sequence I applied the same effects to each scene, however, I had to alter each due to the different lighting and colour grading that existed on the original Quicktime footage. The affects I applied throughout included: Brightness and Contrast (to look clean and modern), a Magenta photo filter (to follow in the colour theme found on ALPINE’s EP) and a Hue and Saturation (to give a softer look).

4. Alpine already has it’s own font so it was copied within Illustrator and imported into Adobe After Effects. I used the font ‘ALPINE’ over the first viewable footage. I felt this to be impacting as the band name is also the title of the trailer documentary.  It was effective in drawing the viewer into the world of the trailer. I used the same font at the end of the trailer in order to create a sense of conclusion to the trailer.

5. I created an animation by importing an image of the Australian map which I had cropped and edited in Adobe Photoshop. The result was the east coast of Australia. I reduced the saturation of the original colour and filtered it with a pink colour in order to keep with the rest of the theme of the sequence that I had already created in Adobe After Effects. Within After Effects I decreased the opacity as the quality of the original image wasn’t great.  I then created a circle and imported it into Adobe After Effects and I decreased the opacity. The circle was animated in order to travel around the map to the cities that ALPINE went to on their tour.

6. I used text quite a few times in this sequence. I used text to write a short introductory blurb: ‘Opening for The Jezabels’ sold out National tour, Melbourne Indie pop sextet ALPINE embarked on one of the most talked about tours of 2011…’. I also used text in the animation scene. When the van went to a different location on the map, names of different cities would flash up on the same place on the screen. I again used text when I wrote a faux review in the middle of the trailer: ‘A playful and exciting journey into one of Australia’s newest emerging indie acts – Rolling Stone Magazine’. Text also appeared at the end when I wrote the credits ‘coming soon…’ as well as to credit my name ‘louisa james – 2305925’. 

7. To create the production title ‘Louisa James Productions’ I had to get some help from an online tutorial. To create it, the first step was to create a text layer. I then applied a shutter effect to a colour matte and then altered the settings to use a text layer as a custom mask.

How does the finished product compare to the original idea presented at the week 6 Pitch session?

As trailers are a series of selected shots from the film being advertised, my motive was to attract audiences to the documentary titled ‘ALPINE’. The excerpts I chose to use were of most exciting, funny, and potentially noteworthy parts of scenes, however, without giving too much away. Therefore the scenes are not in the order in which they appear in the apparent finished product of the documentary, and are more so a montage of the main themes.

I felt my initial idea that was pitched to the class in week 6 although not exactly what I had proposed was pretty close (80%) when considering my skills which are not yet at the intermediate level. I am satisfied with the outcome of my sequence.

What was included:

  • Fictional production name – Production Name which is slightly animated. Important as it shows who is distributing the documentary and reinforces the trailer’s legitimacy.
  • Narrative text – Introductory blurb about documentary, faux review and credits
  • Colour grading – Photo filter – Magenta
  • Speed –  Near the end, areas sped up to create intensity
  • Audio: Music/voice overs – ‘Villages’ by ALPINE as soundtrack to trailer and voice overs of band members to create intrigue into documetary
  • Important Imagery – Central to the story/Interpret meaning of each successive image – Day 1/Travelling (car or plane)/Soundchecking/Performances/Having fun/Backstage/Other band Hey Rosetta/ The Jezabels Performing.
  • Different shots of different locations – To portray the distance travelled which is also evident through the Animation
  • Titles – To include the title of the documentary.
  • Enlighten viewers – the oft-overlooked elements of a young band’s life – This is personalised and ALPINE’s own experience therefore unique to any other young band’s experiences.

What wasn’t included:

  • Interviews w label, fans around performances and behind the scenes to offer conflict and insight into personalities: The content I received from my interviews with the band members related to the trailer than the interviews I had with fans and or label personalities. I hadn’t included them in the trailer and therefore I felt they would be out of context.
  • Narrative focussing around The Forum theatre show: I wasn’t able to capture enough footage in Melbourne to enable the trailer to focus around ALPINE playing in their home town show at the end of the tour.
  • Car removed in map animation: I felt the photo image of the car didn’t look aesthetically pleasing and looked out of place. I therefore replaced this with a circle.
  • Evidence of time frame: I didn’t make any reference to how long the tour was, however focused more on the different cities travelled to on the tour. I felt the destinations related more to the angle of my trailer’s sequence.
  • Multiple footage: I didn’t do a montage of different footage in the one scene as I ran out of time and felt I already had very short scenes that doing this montage would make the trailer feel too overwhelming and confusing.
  • Voice over or Initial sound effects at the beginning (The angle/mood) – I didn’t include sound effects of voice overs at the very beginning. However, instead included a scene of Phil, the drummer on Day 1 say “We’re off to play with The Jezabels.” I felt this was very effective.

    Main video Effects used in Adobe After Effects:
  • Importing Photoshop and Illustrator files
  • 3D and rotation of the Production title
  • Brightness/Contrast
  • Hue/Saturation
  • Photo Filter
  • Opacity (fade in/fade out)
  • Text
  • Audio
  • Music
References:
  • Australian Map – http://www.lib.utexas.edu/maps/australia/australia_rel_1999.jpg

HET324 Media Theory DVD and Compositing – Week 12

In Uncategorized on November 2, 2011 at 1:37 pm

This is the last blog I write before writing my reflection piece to go with my major assignment.

This week I’ve begun putting together the footage in Adobe Premiere, ensuring it sits at the 1 min 30 mark. I still need to record each band member discussing their thoughts about the tour. I will get reflective thoughts as well as opinions on what’s been the highlights and lowlights of the tour. I’m also interested in seeing how the tour has benefited the band in anyway. The two images below are screen shots of the my editing work in Adobe Premiere. The first image is the first half and the second image is the second half.

 

 

 

 

 

I’ve left around ten seconds near the beginning of the footage where i’ll be using two different animated elements. These elements are…

1.  Photoshop document: Within the document, each image has it’s own layer. When I import this file into Adobe After Effects, I want to animate each layer (image) so that in quick succession, each image will fly onto the screen from 0% opacity to 100%. All the images one by one will fit together in order to look as it does in the image below, however the images will be against a white background. I like the idea of black and white as the rest of the footage will be graded in colourful, softer tones. The use of black and white only in this instance, will quickly make a bold introductory statement. I feel this is effective as it quickly pin points which individuals the viewer is to focus on. The use of the band name three times will reinforce who the trailer is about and the design layout is modern to appeal to the target demographic. This will be accompanied by a voice over from me to introduce the trailer, with a quote about the band or a personal opinion.

2. Animated Australian East Coast Map: This will be very simple. I will be using three jpeg images (Imax tour van, plane and map of east coast australia). The map will be graded into a soft pink and the van and plane will remain white in order to stand out. The route will be black to also stand out.

 

Below is a youtube reference to my proposed idea:

My voice over will continue over from the photoshopped animation in order to describe where the tour will be heading and this animation will be beneficial to give viewers a visual understanding of the exact locations.